Our Staff

As the Sarasota Housing Authority transitioned from a troubled agency to a high performing one, it has gone through a significant turnover in staff, especially at the management level. SHA is confident that the staff we now employ are highly trained and fully capable of successfully carrying out our mission in serving our families and our community. We are pleased to introduce you to our Principal Staff team:

William Russell

President & CEO
(941) 361-6210, ext. 224

William Russell is the President & CEO of the Sarasota Housing Authority. Born and raised in Dallas, Texas, William received a Bachelor’s of Arts in Political Science with Honors from Millsaps College and a Master’s in Public Administration from Syracuse University’s Maxwell School. For the past 16 years William has dedicated himself to a career in affordable housing serving in various capacities with the City of New York, the U.S. Department of Housing and Urban Development in Washington, D.C., where he was Deputy Assistant Secretary, and currently as the CEO of the Sarasota Housing Authority. He is married to his wife Kirsten and they have a daughter. William is a Leadership Florida (Class XXXII) and Leadership Sarasota alum, past president of the Sarasota County Civic League, past president and current board member of the Florida Association of Housing and Redevelopment Officials (FAHRO) and board member of the Florida Coalition of Affordable Housing Providers (CAHP).

Sharla Frantz

VP of Finance & Administration
(941) 361-6210, ext. 228

Paula Scruggs

VP of Housing (Occupancy, Regulatory & General Management)
(941) 361-6210, ext. 229

Ken Waters

VP of Resident Services
(941) 361-6210, ext. 261

Bernadette Crummer

Director of Asset Management & Modernization (Capital Improvement & Physical Property Management)
(941) 361-6210, 251

John Hawthorne

Development & Community Relations
(941) 361-6210, 243

Andrea Keddell

Executive Assistant to the CEO
(941) 361-6210, ext. 221